Black PVD (Physical Vapour Deposition) coating is applied onto Titanium body jewellery after the products are ultrasonically cleaned and placed in a high vacuum coating chamber. The surfaces are then atomically cleaned at high vacuum by high energy plasma generated by ionising gas and target materials. Active gases are then introduced to produce a coating plasma in conjunction with multiple target sources.

Did that all sound a little heavy and too detailed for you? Then suffice to say that it's coated titanium that not only looks great  but Black PVD is suitable for initial and healed piercings and is in compliance with the EU Nickel Directive.