PVD (Physical Vapour Deposition) coating is applied onto Titanium body jewellery after the products are ultrasonically cleaned and placed in a high vacuum coating chamber. The surfaces are then atomically cleaned at high vacuum by high energy plasma generated by ionising gas and target materials. Active gases are then introduced to produce a coating plasma in conjunction with multiple target sources.

Was that a little bit too much info? Then suffice to say that PVD body jewellery is coated titanium that not only looks great but black and gold PVD body jewellery is suitable for initial and healed piercings and is in compliance with the EU Nickel Directive.